Social Content Manager
While serving as the Social Media Manager at Catalyst Planet, I orchestrated a transformative overhaul of the organization's social media platform. I introduced a 'social-first' content strategy, breathing new life into their digital presence.
My responsibilities included curating captivating travel photographs, cultivating partnerships with influential figures in the social media sphere, collaborating with talented travel photographers to create engaging photo essays, and building an extensive repository of digital assets.
I spearheaded the integration of video content, marking a pivotal moment in expanding our online reach. In addition, I introduced social-first guides to enhance the user experience and engagement.
Furthermore, I crafted a comprehensive style guide outlining best practices, signaling a significant shift from curated content to original, captivating content. This initiative not only redefined the Catalyst Planet brand identity but also fostered deeper audience connection.
